When finishing a workshop Factory of ideas, our client has cards-concepts with the detailed definition of each selected and developed ideas.
An image is worth a thousand words: in order to better communicate these ideas internally, to test them with consumers or to give a better briefing to the agency that will design the project, Inteligencia Creativa suggests:
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Dealing with all the selected ideas in depth, improving and specifying them
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Represent them in a graphic way or via video in order to make them more understandable, and emphasizing their advantages |
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Handing in these ideas to the client, visualized in a way that allows him to decide in the most effective way which projects to be carried out: locate them depending on their innovative characteristics, their potential, their complexity when trying to achieve them and the resulting risk. |
This process allows the client to provide more ideas to a stage of visual concept, which offers new paths that had not been detected with ideas only expressed with words. |
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