Inteligencia Creativa provides us with a pragmatic Innovation approach, with results in the short term and an external view that makes its job much more valuable. After various projects they have become our best collaborators in those projects that require going beyond the borders of daily work.
Alex Collart, Business Development Director
Grupo Planeta |
To work with Inteligencia Creativa in critical missions always allowed us to link companies objectives with creative idea generation, to find breakthroughs, to train and communicate better in order to optimize the efficiency of a key step in the innovation process. This relationship showed that the key , more than only knowing creativity techniques, is the ability to choose them and use them the right way depending on each concrete situation. That makes the difference between good and best
Joaquim Vilà , Prof. Innovation IESE, partner Estratégia i Organitzación SL and Soft4CRIT SL |
Euskaltel is from the beginning a innovative project: a local company in a global environment, in a telecommunication sector changing quickly and continuously , competing with worldwide leaders. Creativity for us is not a “luxe” but a need and a core value of the company. With the help of Inteligencia Creativa, 10 years after launching the company, we re-boosted the creative culture in Euskaltel. We made more than 40 training programs and workshops, involving about 50% of our employees, showing them tools they can use in their daily work. We reached our 3 objectives: relaunch the creative and innovative culture, give people creativity techniques they can use daily and find new breakthrough ideas on concrete and real challenges for the company.
Tomás Urquidi, Business Development Director , Euskaltel |
We have always held with Inteligencia Creativa a high-quality collaboration regarding contents. They always understand our needs with relation to training and change of culture. Its pragmatic flexible approach has been, without doubt, a success factor when evaluating their job.
Natalia Arizcuren, Human Resources Director
Amgen |
Inteligencia Creativa developed various workshops about generating ideas at APLI Paper SA, through which about 500 ideas were generated. All the participants highly appreciated their introductory session and their methods. As far as I am concerned, I am so pleased with Philippe Delespesse’s job and his team that I have asked him to be our invited lecturer to the yearly national Congress of label manufacturers.
Jaume Puigbò, Managing Director
Apli |
|
To make Innovation projects work out and have an economic impact in the company it is essential for the organization culture to be innovative as well, to promote creativity in the staff, to accept and learn from mistakes, to be pleased with successes. Inteligencia Creativa helped us developing Innovation sessions, applying creative techniques in working teams, providing us with a deep knowledge of the business world, being able to filter and lead group’s creativity and energy towards concrete and breakthrough ideas.
Esther López, Innovation Manager
Pfizer |
In Font Vella, we want to develop creativity as one of our strategic axles in the field of training, understanding it as the ability of our collaborators to:
- Think from a different point of view.
- Show a positive attitude to new, unknown, possible things, to the change...
- Have creative (but pragmatic) tools to solve different situations: when being blocked, generating ideas, solving problems...
We are sure that the training by Inteligencia Creativa has covered the detected needs. That is why we are very satisfied with their work, not only because of the training but also because of their involvement in the whole project.
Pere Valles, Human Resources Development
Font Vella
|
With Inteligencia Creativa, multidisciplinary groups were created in order to develop creative workshops that would allow us to find paths for the marketing actions in 2007. During the process a great number of new ideas came out. A lot of such ideas are being developed as activation ideas for this year.
Lina Piedrahita, Consumer Market Manager
Unilever
|
Practical and useful are two key words that can define the training programmes of Inteligencia Creativa. Without any doubt, they became our "expert" partner in developing our manager's skills in Innovation and Creativity, not only at a Spanish level but worldwide within the Danone Group.
Emma Hernández, Training Manager HR Danone Spain
Danone España |
Innovation at Pepsico is strategic and Inteligencia Creativa helped us from the beginning to develop creativity in our teams and to define an easy and tailor made process, adapted to our needs.
Miriam López, Marketing Manager Innovation
Pepsico Iberia |
|
