Testimonials

Testimonials

From its origins, Euskaltel has been an innovative project: a local company in a global setting, in a rapidly and continuously changing sector, competing against the world’s leaders. Creativity for us is not a "luxury", but rather a need and a mark of our identity. With help from Inteligencia Creativa, after ten years as a company, we re-launched that creative culture inside Euskaltel. We carried out more than 40 creativity trainings and workshops, in which 50% of the staff participated, learning techniques that we now apply in a natural way in our daily activity. The work we did with Inteligencia Creativa’s help achieved the three goals we had proposed: re-launch the culture of creativity and innovation, equip people with creativity techniques that they can use in their daily work, and attain creative ideas about real challenges facing our company.
Tom√°s Urquidi, Director of Business Development Euskaltel

A company like Ipsen today needs to react to its current business and environmental challenges by exploring different creative and innovative ways. Inteligencia Creativa has helped us not only structure our processes to generate innovative ideas but foremost make the organization aware of the added value of innovative processes. This makes possible the implementation of a sustainable long-term commitment to innovation.

Thibaud Eckenschwiller, Managing Director Ipsen

Practicality and applicability are two key elements that characterise Inteligencia Creativa’s training. They have indisputably become our expert pedagogical partner in the development of our managers’ capacity for innovation and creativity, not only on the level of Spain but also on a global level, within the Danone Group.
Emma Hern√°ndez, Head of HR Training Danone Espa√Īa
Innovation is one of our strategic pillars and a key factor of success, enabling us to surpass our customers’ and patients’ expectations in respect to products and services. Inteligencia Creativa’s support and know how, in addition to supporting us in strategic projects at specific moments, was an excellent catalyst for the marketing teams that not only assured maximising the teams’ capacity but also enabled them to lead creative sessions for multi-functional groups.
Luciano Marques, Head of Marketing Novartis Farmacéutica
With people from the merger of three distribution companies of different raw materials, it was not an easy task to stage a workshop on creativity, reach a consensus and develop core aspects of transversal innovation for the renovated Innovation Committee. From the start, Philippe and Lourdes got us involved and held our attention. Thanks to their experience and methodological rigour, the results were very satisfactory; the goals that we had established when we decided to give Inteligencia Creativa a try were fully achieved. I wouldn’t hesitate to look to them again for help.

Fidel García-Guzmán García, Managing Director Guzmán Global
Innovation at Pepsico is fundamental and Inteligencia Creativa has supported us from the beginning in encouraging our teams to be creative and in defining a process of simple innovation appropriate to our needs. We are very satisfied with their work and contribution.
Miriam López, Innovation Marketing Manager Pepsico Iberia
Working with Inteligencia Creativa on essential projects has always allowed us to link business aims with the generation of creative ideas, to be more creative, to train and communicate better, and, definitively, to make a key task in the process of innovation more effective. This relationship shows us that it is not so much a question of knowing more creativity techniques, but rather knowing how to apply them successfully and according to the demands of each specific situation. Therein lies the difference between what is good and what is the best.
Joaquim Vilà , Professor of Innovation at IESE, partner of Estratégia y Organización SL and of Soft4CRIT SL.
Inteligencia Creativa provides a practical and direct focus on how to innovate in everyday activity, not only in strategic meetings but also on working levels. Our experience was of great added value because of its pragmatism and real results.
Ramon Ros, Managing Director Tous
For projects of Innovation to work and have an economic impact on the company it is essential for the organising culture to also be innovative, for it to encourage employee creativity, for it to accept and learn from its errors, for it to celebrate successes. Inteligencia Creativa helped us to successfully realise innovation sessions, applying creative techniques in work teams, contributing profound knowledge of the business world, and knowing how to filter and direct the group’s creativity and energy toward specific, groundbreaking and impacting ideas.
Esther López, Innovation Manager Pfizer Consumer Health
In HP Large Format Printing division, we are working with Inteligencia Creativa for several years already. As part of the internal innovation toolbox, they are helping us in the different stages of the creative process: From the problem framing, (including team alignment); through idea generation, grouping, and selection; and until idea elaboration and refinement.
The prework to select and adapt the different techniques to the specific problem, and the experienced facilitator role, motivates people participation to get relevant insights, aligned with expected results.
Their experience, and the personal style to generate relevant results make them be the first ones to consider when requiring help to address a new challenge.

Carlos Lahoz, Innovation initiative lead Hewlett-Packard
Inteligencia Creativa shows us on a daily basis that creativity is innate to the human condition. It is necessary to push the right buttons to bring to life this resource of ideas. Apart from the creativity techniques, Inteligencia Creativa provides us with a clear and perfectly applicable methodology in all business situations, and even in personal ones. I believe that its greatest contribution is not simply answering a question, but rather HOW we formulate the question. To a large extent, success depends on this.
Xavier Almagro, Business Process Excellence ‚Äď Producci√≥n Boehringer Ingelheim
Inteligencia Creativa has been and continues to be a strategic collaborator of MRW in its process of innovation. The experience and dedication of both Lourdes and Philippe provided us with invaluable help that has already translated into tangible results, for which reason we shall continue working with them in the future.
Antonio Rocamora Trías, Director of Innovation MRW
It is not always easy to open spaces of innovation in each management process of the organisation. There often seem to be areas where different and powerful ideas don’t seem to have a place, but Inteligencia Creativa has been a good ally in proving that no spaces are out of bounds to a different viewpoint. Working with Philippe Delespesse and Lourdes Cateura has not only been a pleasure but also a meeting with fellow travellers with whom we shall not hesitate to share new projects.
Yuri Noda y Jes√ļs Fern√°ndez, Promotion and Innovation, Fagor Ederlan Group
Inteligencia Creativa provides us with a focus of pragmatic innovation, with short-term results and an external perspective that adds much value. Through various projects, they have become a valued collaborator in those ventures that require thinking outside of the box.
Alex Collart, Director of Business Development Grupo Planeta
Inteligencia Creativa’s collaboration has always been of high quality in content as well as in understanding our needs for training and a change of culture. Their pragmatic and flexible orientation was unquestionably a factor of success in the assessment of their intervention.
Natalia Arizcuren, Director of HR Amgen
Inteligencia Creativa have led various idea generation workshops at APLI Paper SA, in which some 500 ideas were generated. Their introductory session and their methods were highly appreciated by all of the participants. Personally, I am so satisfied with the work of Mr. Delespesse and his team that I have asked him to be our guest speaker at the annual national conference of label manufacturers to be held in May in A Coru√Īa.
Jaume Puigbò, CEO Apli
At Font Vella, we want to develop creativity as one of our core strategies at the training level, understanding it as the capacity of our collaborators to: be able to think from a different point of view have an attitude open to the new, to the unknown, to the possible, to change… have creative (but pragmatic) tools that allow us to resolve diverse situations.  We are convinced that through the training provided by Inteligencia Creativa, the detected needs have been satisfied, for which we are very content with their work, no only as trainers, but also for their involvement in the overall project.
Pere Valles, HR Development Fontvella Lanjaron
Multi-disciplinary groups were staged with Inteligencia Creativa to develop creative workshops that allowed us to find channels for marketing actions in 2007. Endless numbers of new ideas were generated during the process. Many of them are being employed as activation ideas for this year.
Lina Piedrahita, Consumer Market Manager Unilever